Link My Books Insights: Unlocking the Power of Your eCommerce Data

In the fast-paced world of eCommerce, knowledge truly is power. That's where Link My Books' 'Insights' feature shines. It takes the raw data from your connected sales channels and accounting software and transforms it into actionable information to help you make smarter business decisions.

What can Insights do?

  • Profit & Loss at a Glance: See your true profit and loss, taking into account all your sales channel expenses, not just the cost of goods sold. This is crucial for accurate financial planning. (Note this doesn’t replace Xero as it doesn’t account for overheads or corporation tax, but is useful for a snapshot of Gross profit)

  • Profit & Loss by Sales Channel: Get a better understanding of your sales and Gross profit across all sales channels. This knowledge can help you assess which sales channels work best for you and where you should focus your energy.

  • KPI’s: Insights shows KPI’s that are relevant for ecommerce businesses such as Refund rates, return on investment, Sales growth and Fee ratio. This allows you to track the movement on these KPI’s over time, analysing how changes made in the business are affecting the financial data.

  • Benchmarking: See how your KPI’s stack up to the ecommerce industry overall. This allows you to sense check whether movement in your KPI’s are as a result of changes you’ve made in your business, or changes in the overall ecommerce landscape.

Why is this important?

The Insights feature takes the guesswork out of eCommerce. Instead of relying on gut feelings, you can make data-driven decisions that lead to increased sales, improved profitability, and better overall business performance.

If you're serious about growing your eCommerce business, Link My Books is a tool you can't afford to overlook. Not only does it seamlessly bring all the data from your sales channels into Xero, it goes above and beyond to provide insights into that data, enabling you to make informed decisions about your business.

Ready to unlock the power of your data? Get in touch to give Link My Books a try today!